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Advertising Mechanical Specifications
Home >    Ad Mechanical Specifications

Magazine Issues and Show Guide Mechanical Requirements

(in inches)

Width

Height

Full-page non-bleed/live area

7.375

9.875

Magazine trim

8.375

10.875

Full-page bleed

8.625

11.125

2/3 page

4.833

9.875

1/2 page horizontal

7.375

4.792

1/2 page vertical

4.833

7.42

1/2 page very vertical

3.562

9.875

1/3 page horizontal

4.833

4.792

1/3 page vertical

2.292

9.875

1/6 page horizontal

4.833

2.201

1/6 page vertical

2.292

4.792

Spread non-bleed

15.75

9.875

Spread trim area

16.75

10.875

Spread bleed

17.0

11.125

Material Requirements

See 2010 Publishing Schedule for deadline dates.

Required file format is PDF X-1a, built to the bleed size [if full page] or to exact size if partial page, with no crop marks. Please contact Director of Advertising or your sales representative for detailed specs on this file format or go to http://www.unitedlitho.com/indesign.htm or http://www.unitedlitho.com/quark7.htm

PROOFING CHOICES (choose one):

1. No proof is sent--advertiser waives all rights to a make-good*
2. Advertiser sends a FOGRA-39 color-certified proof for color matching on press
3. Advertiser sends color proof other than a FOGRA-39 color-certified proof for publisher to use as a "content proof" for content only (not to be used for color matching)*
4. Publisher, at advertiser's request, can make a FOGRA-39 color-certified proof for $75, which will be added to the invoice for that issue

• InDesign and QuarkXPress are accepted only when accompanied by all linked images, logos and fonts. Image resolution should be 300 dpi at 100% of placed size. Logo art should be vector .eps and a 4-color build.

• Ad files may be submitted to Mortgage Banking magazine in an e-mail if the attachment is smaller than 5 MB, on a CD-ROM or uploaded to our FTP site. Hard-copy proofs are highly recommended.*

• FOGRA-39 or certified proofs should have a 133-line screen and a maximum color density of 280% to 300%. FOGRA specifications can be found at www.color.org/fogra39.xalter.

• Mortgage Banking magazine is not responsible for shifts in color due to difference between the file and the proof.

FTP Upload Instructions

MBA now has an FTP site for uploading ad files. For information, please ask for the required form. Contact information is below. Once the form is filled out and either emailed or faxed to Jennifer Moffitt, you will be provided with the URL, username and password to upload your file[s]. Please note that a hard-copy proof is highly recommended with each new file submission.* A PDF is not accepted as a proof.


* Mortgage Banking magazine is not responsible for any content, font, logo, color, image or any other kind of error or shift when no FOGRA-39 or certified color proof is provided. The advertiser agrees to waive the right to any kind of make good or refund if no hard-copy proof is provided with any submitted ad file.

Send all ad materials and proof to:

Jennifer Moffitt, Director of Advertising
Mortgage Bankers Association
1717 Rhode Island Ave., N.W., Suite 400
Washington, DC 20036
Phone: (202) 557-2844 Fax: (202) 621-1444
jmoffitt@mortgagebankers.org

Please note that a $100 late fee may apply for ad materials received after the printed material deadline.

Show Guide Company Profiles
-Please submit a factual description of your company (maximum 180 words) in MS Word or text format, along with your company logo in EPS (vector) format.
-Email profile and logo to jmoffitt@mortgagebankers.org.
Please note: Profile materials sent after the due date may not be included.



Furnished Inserts

See 2010 Publishing Schedule for deadline dates.

Insert options:
-Full-page tip-in
-Partial page tip-in
-Blow-in cards
-Bind-in
-Gatefold

Please ask your sales representative or talk to the director of advertising for full specifications of inserts.

Inserts must conform to second-class postal requirements and must include publication name.

Sample inserts need to arrive by material deadline to director of advertising (5 copies) and printer (remaining copies).

-Single leaf: 8.625 x 11.125
-Trim size: 8.375 x 10.875 (head and foot trim 0.125 inch; gutter trim 0.125 inch on each page)
-$6,000 for 1-2 page insert
-$7,000 for 4-6 page insert

Business Reply Cards
Card gross dimensions are 6" x 4.25"

-Card head and foot trim 0.125 inch
-Perforation must be 0.75 inch from binding edge (gutter)
-Final size of the card is 5.25 x 4.125 (mail regulation)



Single Page Specs



Jennifer Moffitt, Director of Advertising
Mortgage Bankers Association
1717 Rhode Island Ave., N.W., Suite 400
Washington, DC 20036
Phone: (202) 557-2844
Fax: (202) 621-1444
jmoffitt@mortgagebankers.org